Taylor Swift's Eras tour grossed more than $2 billion. Here's a a look at her record-breaking tour strategy.
Taylor Swift's Eras tour was the highest-grossing tour in history. Here's how she made so much money.
Swifties
The 32 best Taylor Swift gifts to mark the end of an era
We're thinking of the Swifties in your life. Find the best gifts for Taylor Swift fans in our roundup.
Elon Musk took a jab at Taylor Swift after she endorsed Kamala Harris — and now China's Swifties are up in arms
Taylor Swift fans are really angry with Elon Musk after he slammed Swift for her endorsement of Vice President Kamala Harris.
Taylor Swift's clock obsession is good for business
Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, and businesses are cashing in on the craze.
Swifties are some of the best tippers, Lyft CEO says
The Swift effect is real. Taylor Swift fans tip more when they attend her concerts, Lyft's CEO said.
Homeless people are being sent out of Scotland's capital to make room for Swifties
Homeless people in Edinburgh are being relocated to other cities to make room for Taylor Swift fans staying in the capital for her "Eras" tour shows.
A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off
Blogilates founder Cassey Ho is an influencer, fashion designer, and Swiftie. She's ecstatic that Taylor Swift has now worn one of her creations.
I went to the London pub Taylor Swift name-dropped on her new album. Swifties are turning it into a fan club and the owners are thrilled.
Taylor Swift's new album features a song called "The Black Dog." Fans believe it's about a pub in London, and the owners are embracing the viral fame.
My name is Taylor Swift. Sharing a name with the pop superstar has helped my career.
Taylor J. Swift, who works in politics, said his name has helped his career. Though he's been teased about it, he's learned to just "shake it off."
Hardcore Swiftie? A London museum will pay for your expertise.
London's V&A Museum will pay Taylor Swift superfans to provide insight into her fan culture and memorabilia to help with future programming, it said.
Taylor Swift's 'poor quality' merch and shipping delays has some fans calling for a boycott
Taylor Swift fans aren't happy about her official merch, complaining about quality issues and long wait times.
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands of Swifties to support the brands she's worn.
A bridesmaid told her best friend live on radio she was skipping parts of her wedding to attend a Taylor Swift concert. It didn't go well.
A bridesmaid got tickets for Taylor Swift's "Eras" concert on the same night as her best friend's wedding. She told the bride-to-be live on the radio.
Snow globes have become a rare, coveted piece of Taylor Swift merchandise. One Swiftie was determined to have them all.
Taylor Swift has been selling snow globes on her merchandise website since 2019. One Swiftie was determined to collect them all, no matter the cost.
A radio station announced Taylor Swift as a surprise guest at a concert. Fans were livid when an impersonator came out.
Swifties at Detroit's Jingle Ball concert were upset after Taylor Swift was teased as a surprise guest, but 'Trailor Swift' came out instead.
Meet the typical Swiftie: A white suburban millennial woman who may have spent $1,300 to go to the Eras Tour
Taylor Swift's biggest fan is a white millennial woman living in the suburbs. She might not make a lot of money, but she's ready to spend big on Swift.
The Taylor Swift effect: How a pop star created her own economy
Taylor Swift's Eras tour and re-recordings break records, resulting in a $5.7 billion boost for the US economy. Here's how she does it.
All the NFL needed to get a boost in its game viewership was Taylor Swift and all her young fans
Taylor Swift is rumored to be dating Chiefs tight end Travis Kelce, and her attendance at games may be the reason behind a boost in female viewers.
Taylor Swift and Beyoncé prove yet again why they're some of the world's best businesswomen
Taylor Swift and Beyoncé have made business deals to put concert films for their Eras and Renaissance tours into movie theaters. That's good business.
Swifties looking for a new job can make up to 6 figures as a Taylor Swift reporter
According to the job description, USA Today is seeking an "experienced, video-forward journalist" to cover the music and influence of Taylor Swift.